Perfecting Google Ads Management for Maximum ROI Success

Tired of pouring money into Google Ads that yield ZERO conversions?

We all want it. Profitable Google Ads campaigns. Campaigns that bring real paying customers to our website and create actual business growth. But here’s the thing…

The majority of us have been throwing money at Google Ads without any kind of strategy or framework. And as a result, businesses are losing loads of money due to badly managed Google Ads.

Don’t let this be you.

The good news?

A Google Ads management in Melbourne strategy can make your ads generate profit faster than you can imagine. With effective management, some businesses can generate 200% ROI, that is $2 back for every $1 they spend on PPC agency services.

And no, it doesn’t mean you have to double your budget…

Table of Contents

In this article you will discover

Why Google Ads Management Matters More Than Ever
The Real Cost of Poor Campaign Management
5x Strategies To Maximise Your Google Ads ROI
How To Choose The Right Approach For Your Business

Why Google Ads Management Matters More Than Ever

The first thing you should know before starting a Google Ads campaign is this…

Google Ads is not a click-and-forget type of thing. You create a Google Ads campaign, sit back, and relax. You will not have this kind of ROI if you treat Google Ads this way. But why?

Running Google Ads requires:

Optimization
Testing
Experimentation
Continuously figuring out what’s best for your company.

It’s a whole process. And this may sound surprising to some, but businesses are actually running PPC campaigns more than ever.

Approximately 80% of businesses around the world have already implemented Google Ads into their advertising strategy. This number will only continue to grow with time.

What this means is…

If your competitors are running PPC campaigns and you are not? You are at a huge disadvantage in terms of sales.

The main difference between a Google Ads success story and a Google Ads nightmare is simple…

Effective management.

Professional Google Ads management concentrates on things like:

Cost per click optimisation
Conversion rate optimisation
Quality score optimisation
Audience targeting

When you have all these little elements together, you will get:

Ads show up on the right time and to the right people
Your ads have the right message.

The Real Cost of Poor Campaign Management

Let me paint you a picture of what a badly managed Google Ads campaign looks like…

Money is being wasted left, right, and centre.

Poor Google Ads management equals high cost per click rates with low conversion rates. You are literally paying Google to give you traffic that is not going to convert into real paying customers.

But here’s the twist in the tale…

Most business owners do not even realise they are losing money. They think as long as they get clicks, they are successful. Well, not in this instance. Clicks that do not convert are just empty and meaningless traffic.

The average conversion rate of Google Ads sits between 3% and 6%. If your campaigns are converting below that, you are literally losing money.

And it doesn’t stop there…

Without managing these campaigns properly, your campaigns develop some very bad habits. Like targeting the wrong keywords, showing your ads to people who have zero interest in what you are selling and burning through your budget on low-quality traffic.

5x Strategies To Maximise Your Google Ads ROI

Now for the juicy bits. These are the exact strategies which can help you convert your currently unprofitable campaigns into cash cows.

Smart Keyword Targeting

Keywords play a major part in your Google Ads campaign.

The first thing to remember about keywords is that you want to target high-intent keywords. These are keywords which come from people who are ready to purchase, not from people who are casually browsing. Long-tail keywords are the way to go in most instances.

For example, instead of using “shoes” as a keyword, try “women’s running shoes size 8”.

This lowers your cost per click and bumps up your conversion rate. Smart keyword targeting is one of the pillars of Google Ads management.

Conversion Tracking That Actually Works

If you cannot measure it, you cannot optimise it.

Conversion tracking will show you which ads, keywords and audiences are actually turning a profit. Without tracking conversions, you are pretty much flying blind.

Make sure that you set up tracking for every single action that is relevant to your business:

Purchases
Form submissions
Phone calls
Email signups

Then, with this data, you start pushing more budget towards the good performing stuff and pulling out of things which do not work.

Landing Page Optimisation

This is one of the biggest mistakes most businesses make with their Google Ads.

Business owners tend to over-focus on their ad and totally forget about their landing page. And the landing page is just as important as the ad. Think about it, you’re bringing people to your site, but you are landing them on a completely different page?

Your landing page should:

Match the ads message 100%
Loads fast (moblie speed is crucial)
Have a clear call-to-action
Be free of distractions

I have seen some businesses double their conversion rates overnight just by focusing on optimising their landing page.

Negative Keywords Are Your Secret Weapon

Want to stop losing money in an instant?

Negative keywords are an easy and free way to reduce wasted spend. Negative keywords are essentially keywords you don’t want your ads to show for.

For example, if you are a luxury/selling premium items, you can add “cheap” and “free” as negative keywords. This will filter out all of these people from showing your ad, as they’re unlikely to be in a buying state of mind anyway.

Result?

Your budget is only being spent on people who are actually qualified. Cost per acquisition falls and ROI increases.

Regular Campaign Audits

Google Ads campaigns need regular care and attention.

Market changes, competition changes their strategies, consumer behaviour changes, and your campaigns need to be able to keep up.

Audits are the number one way to make sure this is happening:

Pausing/pulling budget from poorly performing ad groups
Optimise your budget spend across ad groups
Finding new opportunities
Eliminating wasted spend

Think of it like car maintenance. Regular servicing to make sure your car keeps running smoothly.

How To Choose The Right Approach For Your Business

Should I manage Google Ads myself or hire some pros?

Here’s the thing…

Managing Google Ads yourself is completely doable if you have the time and know-how to do it. The problem is that most business owners simply don’t have the time or the know-how. They have enough on their plate trying to actually run a business.

Professional PPC agency services provide:

Years of experience across a variety of different industries
Up-to-date knowledge of all of Google’s changes
Advanced tools and optimisation strategies
Time back for you to run your business

Professional management costs, yes, but it usually pays for itself in terms of saved time and improved performance.

The important part is this…

Whether you choose to manage your own campaigns or get a pro to do it for you, the strategies and techniques all remain the same. Conversion tracking, optimising everything, and constant testing and adapting of new methods.

Wrapping It All Together

Google Ads management is not brain surgery. In fact, with the right knowledge and focus, it is relatively straight forward.

The common characteristic of successful Google Ads campaigns are:

Tracking all the metrics that matter
Optimising according to data (not assumptions)
Understanding their audience in depth
Constant testing and adapting to change

This year, 65% of different industries have seen an improvement in conversion rate over last year. If there’s ever been a time to buckle down and get serious with Google Ads management, this is it.

The choice is yours:

Keep running low to non-performing Google Ads campaigns… Or implement some of these strategies and watch the difference in ROI.

Start with one. Master it. Then implement another and another and another until you have killer campaigns which perform consistently and handsomely.

If you have been throwing money into poorly managed campaigns, stop. Start tracking, testing and optimising, and put that money into growing your business.

Time to get your Google Ads working for you instead of against you.