Fixer to Fabulous Location: Where Is It Filmed? 2026
Fixer to fabulous location is one of the most searched queries by HGTV fans wanting to visit the charming towns where Dave and Jenny Marrs work their renovation magic.
The beloved home renovation show is primarily filmed in Bentonville, Arkansas, a rapidly growing city in Northwest Arkansas that has become synonymous with historic home restoration and modern farmhouse design.
Since the show’s premiere in 2019, viewers have been captivated not only by the stunning transformations but also by the picturesque backdrop of this Ozark Mountain region.
As we explore the fixer to fabulous location in 2026, you’ll discover the specific cities, neighborhoods, and attractions that make Northwest Arkansas the perfect setting for this HGTV sensation.
Quick Facts About Fixer to Fabulous Location
| Category | Details |
|---|---|
| Primary Filming Location | Bentonville, Arkansas |
| Region | Northwest Arkansas (NWA) |
| State | Arkansas, United States |
| County | Benton County |
| Nearby Cities | Rogers, Springdale, Fayetteville, Bella Vista, Centerton |
| Distance from Missouri Border | Approximately 20 miles south |
| Population of Bentonville | 60,000+ (2026) |
| Region Population | 500,000+ metro area |
| Known For | Birthplace of Walmart, Crystal Bridges Museum |
| Filming Started | 2017 (pilot), 2019 (series premiere) |
| Show Hosts | Dave and Jenny Marrs |
| Production Company | HGTV |
| Seasons Filmed | 7+ seasons (as of 2026) |
| Marrs’ Residence | Bentonville (since 2004) |
| Climate | Temperate, four distinct seasons |
| Elevation | 1,033-1,400 feet above sea level |
| Special Locations | Welcome Inn (Rogers), Marrs Mercantile (Centerton), Marrs on Main (Bentonville) |
Where is Fixer to Fabulous Location?
The fixer to fabulous location is Bentonville, Arkansas, a city nestled in the beautiful Ozark Mountains of Northwest Arkansas. This quickly growing community sits near the northern border of Arkansas, just 20 miles south of Missouri.
Bentonville has transformed from a small town into a thriving metropolitan area while maintaining its historic charm and small-town character. The city is most famous as the birthplace of Walmart, founded by Sam Walton in 1950.
Geographic Setting
Northwest Arkansas encompasses several interconnected cities including Bentonville, Rogers, Springdale, Fayetteville, and smaller towns like Bella Vista and Centerton. These communities blend seamlessly together along the Interstate 49 corridor.
The region features rolling hills, dense forests, and scenic landscapes typical of the Ozark Mountains. This natural beauty provides the perfect backdrop for the historic homes Dave and Jenny renovate on the show.
Why Bentonville?
Dave and Jenny Marrs chose Bentonville as their home base in 2004, initially planning to stay just a few years. However, they fell in love with the community’s warmth, historic architecture, and development potential.
When HGTV approached them about doing a show, the couple was initially hesitant. They worried the network might portray their beloved small town in a negative light or as “backwoods.”
Their concerns were alleviated when they learned the producer was also from Northwest Arkansas and attended Rogers High School. This local connection ensured the show would authentically represent the region’s charm and growth.
Primary Cities Featured on Fixer to Fabulous
Bentonville, Arkansas
Bentonville serves as the main filming location for Fixer to Fabulous. This city has experienced tremendous growth over the past two decades while preserving its historic downtown area.
The downtown square features charming brick buildings, local restaurants, boutique shops, and the iconic Benton County Courthouse. Many of these historic structures have been lovingly restored by residents and businesses.
Crystal Bridges Museum of American Art, founded by Alice Walton, has become a major cultural destination. The museum offers free admission to its permanent collection and sits on 120 acres of trails and outdoor sculptures.
Rogers, Arkansas
Rogers, located just 17 minutes from Bentonville, is another key filming location. The city is home to the first Walmart store and maintains strong ties to the region’s retail history.
The Welcome Inn, featured in the HGTV spinoff series “Fixer to Fabulous: Welcome Inn,” is located in Rogers. This historic 1870s house was transformed into a beautiful bed-and-breakfast by Dave and Jenny.
Rogers offers its own charming downtown area, parks, and the recently renovated Arka Motel, a 24-unit boutique property featured on the show that hit the market in April 2025.
Centerton, Arkansas
Centerton is a smaller community adjacent to Bentonville where Dave and Jenny’s first retail location, Marrs Mercantile, is located at 289 N. Main Street.
The Mercantile occupies a historic building originally constructed in 1905 as the Centerton Bank. The couple transformed this space into a gathering place featuring refurbished displays, custom furniture, and curated goods.
Dave and Jenny also live on a farmhouse property near Centerton, though the original 1903 structure was relocated from Bentonville’s historic downtown area.
Bella Vista, Arkansas
Bella Vista, meaning “beautiful view” in Spanish, is a picturesque city on the Arkansas-Missouri border known for its seven lakes and retirement community appeal.
The Bella Vista Animal Shelter received a makeover from Dave and Jenny during Season 3, demonstrating the couple’s commitment to community projects beyond residential renovations.
One of the show’s notable projects was a $1.3 million lake house on Loch Lomand in Bella Vista, featured in Season 2, Episode 1. The property sold quickly after the renovation aired.
Springdale and Fayetteville
While less frequently featured, Springdale and Fayetteville occasionally appear in episodes as Dave and Jenny take on projects throughout Benton County and Washington County.
Fayetteville, home to the University of Arkansas, brings a college-town energy to the region. Springdale is known for its diverse population and thriving poultry industry.
Dave and Jenny Marrs’ Personal Connection to the Location
Moving to Bentonville in 2004
Dave Marrs is originally from Kiowa, Colorado, while Jenny grew up in Orlando, Florida. The couple met in college and eventually found their way to Northwest Arkansas in 2004.
They initially intended to stay for just a few years. Jenny “graciously said she would try [living in Arkansas] for a couple of years,” according to Dave.
However, like many transplants to the area, they discovered that Bentonville’s charm, community spirit, and opportunities made it impossible to leave. “That was 14 years ago,” Dave noted in a 2018 interview, before the show even premiered.
Their Historic Farmhouse
Dave and Jenny’s personal farmhouse is itself a testament to their passion for historic preservation. The home was built in 1903 and originally located in Bentonville’s historic downtown area near the picturesque town square.
Rather than demolishing the structure when development pressures increased, the couple had the entire house relocated to their current property near Centerton. This move allowed them to preserve architectural history while creating space for their growing family.
The farmhouse now sits on acreage that includes the Berry Farm, their u-pick blueberry operation with 1,500 plants. The farm serves as both a family business and a fundraising platform for their charitable work in Zimbabwe.
Living in Five Different Houses
Over their years in Bentonville, Dave and Jenny have lived in five different houses, each representing a different phase of their renovation journey and family growth.
Their current farmhouse is surrounded by an ever-growing collection of farm animals, including chickens, goats, and yes, even a llama. This rural lifestyle coexists peacefully with the urban development happening throughout Northwest Arkansas.
Jenny’s parents recently moved from Florida to Northwest Arkansas, and her older sister Angie and her family also live in town. This family proximity has deepened the Marrs’ roots in the community.
The Fixer to Fabulous Guide to Bentonville
Official Tourism Partnership
In November 2023, Dave and Jenny partnered with Visit Bentonville to create the official “Fixer to Fabulous Guide to Bentonville.” This guide provides fans with unprecedented access to the locations and experiences that shaped the show.
Print guides are available at two locations: Marrs Mercantile in Centerton and Visit Bentonville’s office at 406 S.E. Fifth St., Suite 6. An online version is also accessible through the Visit Bentonville website.
Self-Guided Driving Tour
The guide includes a self-guided driving tour of homes that Dave and Jenny have transformed on the show. Fans can experience the magic of Fixer to Fabulous by viewing these stunning renovations in person.
While the homes are private residences and not open for interior tours, the exteriors showcase the couple’s signature style: modern farmhouse aesthetics blended with historic preservation.
Jenny’s Insider Shopping Guide
Jenny shares her personal recommendations for the best shopping spots in Bentonville, from unique boutiques to hidden gems that locals love.
These shopping destinations reflect the eclectic mix of upscale retailers and local artisans that have made Bentonville a shopping destination beyond just Walmart’s corporate headquarters.
Berry Farm and Welcome Inn
The guide highlights the Berry Farm, where visitors can pick organic blueberries during June’s Berry Fest. This annual event features live music, vendor villages, and food trucks, with all proceeds supporting Help One Now’s community care efforts in Zimbabwe and Belize.
The Welcome Inn in nearby Rogers is also featured, allowing fans to book overnight stays in a property personally renovated by Dave and Jenny for HGTV’s Welcome Inn spinoff series.
Marrs Retail Locations You Can Visit
Marrs Mercantile in Centerton
Marrs Mercantile opened in March 2023 in the historic Centerton Bank building at 289 N. Main Street. The 1905 structure was beautifully restored to serve as a retail space and community gathering place.
The Mercantile features custom furniture pieces created by Dave, handmade pottery from local artisans, leather goods, art, and carefully curated home decor. Each item is chosen to tell a story and encourage visitors to “seek beauty in all things and in all people.”
The space includes refurbished displays, play areas for children, and a welcoming atmosphere that reflects Dave and Jenny’s design philosophy. Autographed copies of Jenny’s book “House + Love = Home” are available for purchase.
Marrs on Main in Downtown Bentonville
In April 2025, Dave and Jenny opened their second retail location, Marrs on Main, in the heart of downtown Bentonville. The store is accessible from both Main Street and the new pedestrian walkway being constructed on A Street.
Located near the Walmart Museum, Marrs on Main features the same curated aesthetic as the Centerton location but with one-of-a-kind furniture pieces, handmade light fixtures, and antiques that Dave and Jenny have personally sourced around the world.
“We’ve poured our hearts into making Marrs On Main a place where people can walk in and feel instantly at home,” Jenny stated at the opening. The store is open Monday through Saturday from 10 a.m. to 6 p.m.
Downtown Bentonville Inc. recruited Dave and Jenny to bring their business to the square, recognizing the couple’s incredible brand and their ability to attract visitors from near and far.
Historic Neighborhoods and Architecture
Bentonville’s Historic Downtown
Bentonville’s historic downtown area centers around the town square, featuring the Benton County Courthouse and surrounding commercial buildings dating back to the late 1800s and early 1900s.
Many of these structures have been renovated and now house restaurants, shops, galleries, and offices. The preservation efforts have maintained the architectural integrity while adapting the spaces for modern use.
The downtown area has become increasingly pedestrian-friendly, with walkways, public art installations, and gathering spaces that encourage community interaction. This blend of history and modernity perfectly encapsulates the Fixer to Fabulous philosophy.
Residential Historic Districts
Throughout Bentonville and the surrounding communities, historic residential neighborhoods feature Victorian homes, Colonial Revival architecture, Craftsman bungalows, and early 20th-century farmhouses.
These are the properties that Dave and Jenny specialize in renovating. Many homes had fallen into disrepair before the couple’s intervention, and the show has helped raise awareness about the importance of architectural preservation.
The renovations often reveal original features like hardwood floors, crown molding, and intricate woodwork that had been covered or neglected. Dave’s craftsmanship skills allow him to restore these elements to their former glory.
Challenges of Historic Preservation
Working with century-old homes presents unique challenges. Dave and Jenny frequently encounter issues like termite damage, rot in floors and walls, outdated electrical systems, and foundation problems.
The Welcome Inn renovation, for example, took just under a year and involved addressing extensive structural damage while maintaining the home’s 1870s character. This massive undertaking showcased the complexity of preserving history.
Despite these challenges, Dave and Jenny remain committed to finding the balance between modern updates and maintaining original charm. This dedication sets their work apart from typical renovation shows.
Why Northwest Arkansas Has Become a Renovation Hotspot
Economic Growth and Development
Northwest Arkansas has experienced explosive growth over the past two decades, driven largely by Walmart’s global headquarters and the presence of major suppliers like Tyson Foods, J.B. Hunt Transport, and others.
This economic prosperity has attracted professionals from San Francisco, New York, Chicago, and other major metropolitan areas. These newcomers often sell expensive condos or townhouses and invest the proceeds into creative renovation projects in Arkansas.
The relatively affordable real estate compared to coastal cities means buyers can purchase historic homes with good bones and budgets that allow for significant upgrades.
The Walmart Effect
Walmart’s presence has transformed Bentonville from a sleepy town into a vibrant city. The Walton Family Foundation has invested heavily in cultural amenities like Crystal Bridges Museum and The Momentary contemporary art space.
These attractions have elevated Bentonville’s profile nationally and internationally, bringing tourists, art lovers, and potential residents who appreciate the unexpected cultural richness in this Ozark Mountain setting.
The influx of corporate professionals has created demand for upscale housing, farm-to-table restaurants, boutique hotels, and recreational amenities that didn’t exist 20 years ago.
Mountain Biking Paradise
Northwest Arkansas has become one of the premier mountain biking destinations in the United States. World-class trail systems like Slaughter Pen, Coler Mountain Bike Preserve, and The Back 40 attract riders from around the globe.
The Razorback Regional Greenway, a 40-mile paved trail connecting Bella Vista to Fayetteville, provides safe cycling and walking routes through the region. This infrastructure supports the active lifestyle that attracts young families and outdoor enthusiasts.
Some Fixer to Fabulous properties capitalize on this outdoor recreation culture, with renovations designed for adventure-seeking homeowners who want modern amenities close to nature.
Cultural Attractions
Beyond Crystal Bridges and The Momentary, Northwest Arkansas offers diverse cultural experiences. The region hosts film festivals, farmers markets, live music venues, theater productions, and culinary events.
Jenny Marrs’ shopping guide highlights this cultural richness, directing visitors to local artisans, galleries, and unique retail experiences that reflect the area’s creative spirit.
This cultural depth provides the perfect environment for the design-conscious renovations featured on Fixer to Fabulous. Homeowners appreciate spaces that reflect both comfort and artistic sensibility.
Special Filming Locations
The Welcome Inn (Rogers)
The Welcome Inn project resulted in an entire HGTV spinoff series documenting the transformation of an 1870s house into a fully functioning bed-and-breakfast.
Located near downtown Rogers, the property was originally built by the King family on a 160-acre working farm. Only four previous owners existed over 150 years, two of whom Dave and Jenny met during the renovation process.
The restoration preserved the home’s historic character while creating three comfortable bedrooms, each with en suite bathrooms. The property can accommodate up to eight guests and must be booked in its entirety.
Bella Vista Animal Shelter
During Season 3, Dave and Jenny renovated the Bella Vista Animal Shelter, a community project close to their hearts. The couple had adopted a cat from the shelter years earlier.
The network had to approve this unusual project, wanting something that would appeal to audiences beyond typical home renovations. The makeover improved existing spaces without adding new square footage.
Crew members created a colorful mural on a shipping storage container, installed catwalks for feline residents, and updated spaces for both animals and visitors. The show covered all renovation costs.
Adventure Barn
A 125-year-old barn transformation became available as an Airbnb rental after appearing on Fixer to Fabulous. Located in Bentonville with mountain bike trail access, this property showcases how Dave and Jenny adapt historic structures for modern recreational use.
The barn’s conversion from agricultural building to modern living space demonstrates the couple’s versatility in working with diverse property types.
Arka Motel in Rogers
In April 2025, the Arka Motel hit the market for $7.5 million. This 24-unit boutique property in Rogers was recently renovated and featured on Fixer to Fabulous, representing a larger-scale commercial project.
The motel’s listing represents a piece of Northwest Arkansas television history, allowing investors to own a property transformed by the region’s most famous renovation couple.
Beyond Arkansas: Special Location Episodes
Fixer to Fabulous: Italiano
In 2024, Dave and Jenny filmed a special spinoff series called “Fixer to Fabulous: Italiano” in Chianti, Italy. Old friends with a century-old Italian villa reached out for help with renovations.
The couple spent 14 months in Italy working on this project, which presented unique challenges compared to their Arkansas work. Jenny described it as “a really fun, creatively challenging experience.”
Rumors circulated that the Marrs family might relocate to Italy permanently. However, they confirmed that while they fell in love with the Italian countryside, Bentonville remains their home.
Home Town Takeover in Colorado
In April 2023, Dave and Jenny appeared alongside Ben and Erin Napier to co-host Season 2 of “Home Town Takeover” in Fort Morgan, Colorado—coincidentally near Dave’s hometown of Kiowa.
This project required them to leave their five children for eight weeks, which Jenny described as “really, really, really challenging and hard.” However, seeing lives changed through their work made the sacrifice worthwhile.
These special location episodes demonstrate Dave and Jenny’s skills are transferable to different regions and architectural styles, though their hearts clearly belong in Northwest Arkansas.
The Impact of Fixer to Fabulous on Northwest Arkansas
Increased Tourism
Since Fixer to Fabulous premiered, Northwest Arkansas has seen increased tourism from fans wanting to experience the locations featured on the show. Visit Bentonville reports higher visitor numbers and increased interest in historic properties.
The self-guided driving tour allows fans to see renovated homes in person, spend money at local businesses, and discover attractions like Crystal Bridges, The Momentary, and the mountain biking trails.
This “destination television” effect mirrors what’s happened in Waco, Texas (Chip and Joanna Gaines) and Laurel, Mississippi (Ben and Erin Napier), where HGTV shows have transformed cities into tourist destinations.
Real Estate Market Impact
The show has raised awareness about the value of historic homes in Northwest Arkansas. Properties that might have been demolished are now seen as renovation opportunities with potential.
Real estate agents report that Fixer to Fabulous has put the region “on the map,” attracting buyers who might not have previously considered Arkansas. The show demonstrates the quality of life and design possibilities available.
However, increased demand has also driven up property prices. The median home price in Bentonville has risen significantly, though it remains affordable compared to coastal markets.
Community Pride
Local residents express pride in seeing their region portrayed positively on national television. Dave and Jenny’s commitment to authentic representation has resonated with longtime Arkansans.
The couple’s involvement in community projects like the animal shelter renovation and their charitable work through the Berry Farm demonstrates genuine investment beyond just television production.
Their success has inspired other local businesses and artisans, creating a ripple effect of entrepreneurship and creativity throughout Northwest Arkansas.
Preservation Movement
Fixer to Fabulous has strengthened the historic preservation movement in the region. More homeowners are choosing to restore rather than demolish, recognizing the architectural value and character of older homes.
Local governments have increased support for preservation initiatives, understanding the economic and cultural benefits of maintaining historic districts and individual structures.
Dave’s expertise in restoration techniques has been educational for viewers and local contractors alike, raising the standard for preservation work in the area.
Planning Your Visit to Fixer to Fabulous Locations
Getting There
Northwest Arkansas Regional Airport (XNA) serves Bentonville, Rogers, Fayetteville, and surrounding communities. The airport offers direct flights to major hubs including Dallas, Denver, Chicago, and Atlanta.
The region is also accessible by car via Interstate 49, which runs north-south through Northwest Arkansas. From Kansas City, the drive takes about 3.5 hours; from Little Rock, approximately 3 hours.
Once in the area, having a car is essential for exploring the various filming locations, as public transportation is limited and attractions are spread across multiple cities.
Where to Stay
The Welcome Inn offers the ultimate Fixer to Fabulous fan experience. Book the entire property for up to eight guests and sleep in rooms personally designed by Jenny Marrs.
Numerous hotels are available throughout Bentonville, Rogers, and surrounding areas, ranging from budget-friendly options to upscale properties like 21c Museum Hotel in Bentonville.
For a more adventurous stay, consider Airbnb rentals in renovated historic homes or unique properties like the Adventure Barn with mountain bike trail access.
Must-Visit Attractions
Crystal Bridges Museum of American Art is an absolute must, offering free admission to its permanent collection and world-class exhibitions. Plan at least half a day to explore the galleries and outdoor trails.
The Momentary, Crystal Bridges’ contemporary art space, features rotating exhibitions, performances, and a rooftop bar with stunning views. The venue occupies a former Kraft cheese factory.
Walk around Bentonville’s downtown square, visiting local shops, restaurants, and the Walmart Museum to learn about the retail giant’s history and Sam Walton’s original five-and-dime store.
Dining Recommendations
Jenny’s shopping guide includes restaurant recommendations, but popular spots include The Preacher’s Son (upscale dining in a historic church), Tusk & Trotter (farm-to-table American), and Oven and Tap (pizza and craft beer).
For breakfast, locals love Goodness Gracious, The Buttered Biscuit, and Pressroom. These spots offer Southern comfort food and freshly baked goods.
Don’t miss the food scene in Rogers and Fayetteville, where diverse cuisines reflect the region’s growing international population.
Shopping
Start at Marrs Mercantile in Centerton and Marrs on Main in downtown Bentonville to purchase furniture, home decor, and the couple’s book. These locations offer the most direct connection to the show.
Downtown Bentonville features numerous boutiques, galleries, and specialty shops. The 8th Street Market is a food hall and retail space with local vendors.
For outdoor gear to explore the mountain biking trails, Phat Tire Bike Shop and other cycling retailers offer rentals and equipment.
Seasonal Considerations
Spring (April-May) offers mild weather and blooming landscapes, perfect for outdoor activities and visiting the Berry Farm when operations begin.
Summer brings Berry Fest in June, when you can pick organic blueberries and enjoy live music while supporting the Marrs’ charitable work.
Fall (September-October) features stunning foliage in the Ozark Mountains and comfortable temperatures for hiking and cycling. This is peak tourist season.
Winter (December-February) can be cold with occasional snow, but holiday decorations downtown and fewer crowds make it appealing for some visitors.
The Marrs Developing Business Model
Beyond Television
While Fixer to Fabulous has brought fame, Dave and Jenny operated Marrs Developing for years before HGTV. Their business focuses on renovation and restoration of historic homes in Northwest Arkansas.
They’ve completed close to 300 renovations since starting their business. The television show represents only a fraction of their total work, though it showcases their signature projects.
Their primary focus remains on building community “in their own backyard and around the world,” with local renovation projects paired with international charitable work.
Client Relationships
On Fixer to Fabulous, most homeowners share renovation costs with the show’s production budget. This differs from some HGTV programs where renovations are fully funded by the network.
This cost-sharing model allows Dave and Jenny to work with real clients who have genuine investment in their homes, resulting in more authentic reactions and relationships.
The couple’s commitment to understanding each client’s vision and incorporating personal touches creates spaces that truly reflect the homeowners’ personalities.
Design Philosophy
Jenny leads the design side of Marrs Developing, leaning toward modern farmhouse style while adapting to each homeowner’s unique preferences. She avoids cookie-cutter solutions.
Dave’s construction expertise and passion for historic preservation ensure structural integrity while revealing original architectural details. His custom furniture and woodwork add unique elements.
Together, they create homes that balance historic character with modern functionality, proving that old houses can meet contemporary lifestyle needs without losing their soul.
Filming Schedule and Production
Tight Timelines
Filming Fixer to Fabulous requires intense schedules. Season 6, for example, filmed from early April 2024 to February 2025—nearly a full year of production for approximately 15 episodes.
Individual episode renovations typically film over five to seven weeks, much shorter than the actual construction time required. This compressed schedule creates challenges for Dave, Jenny, and their crew.
Homeowners move out of their houses entirely during filming and renovation, making the final reveal a genuine surprise. This authenticity contributes to the emotional impact of each episode.
Behind the Scenes Challenges
In early interviews, Dave admitted to frustration with the filming process. He’s naturally efficient and wants to move quickly between tasks, but cameras need time to reposition and capture footage.
“If they missed the shot or they need to move cameras around before we change rooms, or whatever it may be, it could be frustrating,” Dave explained in a 2020 interview.
Fortunately, episodes don’t air in the order they’re filmed. By the time later projects were shot, Dave had relaxed and adjusted to the television production requirements.
Local Crew and Craftspeople
Dave and Jenny employ local crew members and work with Northwest Arkansas craftspeople and suppliers. This commitment to regional talent strengthens community connections.
Their father Joe Looney, who appeared frequently in early seasons, represents the multi-generational expertise available in the region. Local artisans create custom elements featured in renovations.
By sourcing materials and labor locally when possible, the show injects money into the Northwest Arkansas economy and showcases regional talent.
Season 7 and Future Plans (2026)
Current Production Status
Season 7 of Fixer to Fabulous began filming in early March 2025 and is expected to premiere in late 2025 or early 2026. Jenny Marrs confirmed that filming continues throughout the year.
The couple shows no signs of slowing down, remaining committed to their Northwest Arkansas location and continued renovation projects in the communities they love.
HGTV has supported the show through multiple seasons and spinoffs, indicating strong viewership and network confidence in the Marrs brand.
Continued Focus on Bentonville
Despite opportunities to film elsewhere (as demonstrated by the Italy spinoff and Home Town Takeover appearance), Dave and Jenny remain anchored to Northwest Arkansas.
Their five children—Nathan, Ben, Sylvie, Charlotte, and Luke—are growing up in the region, attending local schools and developing their own community connections.
The couple’s expanded retail presence with two stores, their Berry Farm operation, and Jenny’s parents’ relocation to Arkansas all indicate long-term commitment to the area.
Expanding the Fixer to Fabulous Brand
Beyond television episodes, the Fixer to Fabulous brand now includes retail locations, the Welcome Inn bed-and-breakfast, Jenny’s book, partnerships with Visit Bentonville, and various media appearances.
This diversification ensures the couple’s influence on Northwest Arkansas extends beyond just renovation projects, encompassing tourism, retail, hospitality, and cultural promotion.
Fans can expect continued growth of the brand while maintaining the authentic, community-focused values that made the show successful.
Comparing Northwest Arkansas to Other HGTV Locations
Waco, Texas (Fixer Upper)
Like Waco with Chip and Joanna Gaines, Bentonville has experienced the “HGTV effect” with increased tourism and property values. However, Northwest Arkansas offers more geographic diversity across multiple cities.
While Waco centers around the Magnolia empire, Northwest Arkansas benefits from corporate presence (Walmart) and cultural institutions (Crystal Bridges) that existed before Fixer to Fabulous.
Laurel, Mississippi (Home Town)
Laurel and Bentonville share similarities as small Southern towns with strong preservation movements and charismatic renovation hosts. Both regions have seen tourism increases.
However, Bentonville’s faster growth rate and corporate influence create different dynamics. The city is expanding rapidly, while Laurel maintains a more static small-town character.
What Makes Northwest Arkansas Unique
The combination of Ozark Mountain natural beauty, world-class cultural attractions, outdoor recreation opportunities, corporate prosperity, and genuine small-town warmth creates a unique environment.
Dave and Jenny work in a region experiencing transformation while trying to preserve its character. This tension between growth and preservation drives many Fixer to Fabulous storylines.
The area’s affordability compared to coastal markets, combined with increasingly upscale amenities, makes it attractive to diverse demographics—from young families to retirees.
Frequently Asked Questions (FAQs)
Where is Fixer to Fabulous filmed?
Fixer to Fabulous is primarily filmed in Bentonville, Arkansas, with projects also appearing in nearby Northwest Arkansas cities including Rogers, Centerton, Bella Vista, Springdale, and Fayetteville. The show focuses on historic home renovations throughout Benton County and the surrounding region.
Can you visit Fixer to Fabulous locations?
Yes, you can visit many Fixer to Fabulous locations including Marrs Mercantile in Centerton, Marrs on Main in downtown Bentonville, and the Welcome Inn in Rogers (available for overnight bookings). Print guides for self-guided tours are available at these locations.
Do Dave and Jenny Marrs still live in Arkansas?
Yes, Dave and Jenny Marrs continue to live in Bentonville, Arkansas as of 2026. They’ve called Northwest Arkansas home since 2004 and reside in a restored 1903 farmhouse near Centerton with their five children and numerous farm animals.
What cities are featured on Fixer to Fabulous?
The show features renovations in Bentonville (primary location), Rogers, Centerton, Bella Vista, Springdale, and Fayetteville. Most projects are located in Benton County to minimize travel time for Dave and Jenny’s crew. Special episodes have filmed in Fort Morgan, Colorado and Chianti, Italy.
Is Bentonville Arkansas worth visiting?
Yes, Bentonville is worth visiting for its combination of historic charm, world-class art museums (Crystal Bridges, The Momentary), mountain biking trails, unique dining, and boutique shopping. The Fixer to Fabulous connection adds another layer of interest for HGTV fans seeking renovation tourism.
How far is Bentonville from Little Rock?
Bentonville is approximately 200 miles (3 hours driving) northwest of Little Rock, Arkansas. The city is closer to Kansas City, Missouri (about 200 miles north) and Tulsa, Oklahoma (about 120 miles west) than to Arkansas’s capital city.
Can you stay in houses from Fixer to Fabulous?
The Welcome Inn in Rogers is available for overnight bookings and can accommodate up to eight guests in three bedrooms. Other renovated homes from the show are private residences not open to the public, though exteriors can be viewed on self-guided driving tours.
What is Northwest Arkansas known for?
Northwest Arkansas is known as the birthplace of Walmart, home to Crystal Bridges Museum, a world-class mountain biking destination, and a rapidly growing economic region. The area balances corporate prosperity with small-town charm, outdoor recreation, and cultural attractions.
When did Fixer to Fabulous start filming?
The pilot episode was filmed in 2017, with the series officially premiering on HGTV in October 2019. As of 2026, the show has completed seven seasons of production in Northwest Arkansas, with additional spinoff series including Fixer to Fabulous: Welcome Inn and Fixer to Fabulous: Italiano.
Why did Dave and Jenny choose Arkansas?
Dave and Jenny moved to Bentonville in 2004 initially planning to stay just a few years. They fell in love with the community’s warmth, historic architecture, development opportunities, and quality of life. They’ve since raised their five children there and built both their business and television career in the region.
Conclusion
The fixer to fabulous location of Bentonville, Arkansas and surrounding Northwest Arkansas communities provides the perfect setting for Dave and Jenny Marrs’ inspiring renovation work.
This rapidly growing region combines Ozark Mountain natural beauty with world-class cultural attractions, historic architecture worthy of preservation, and a warm community spirit that welcomes newcomers while honoring longtime residents.
Since moving to Bentonville in 2004, Dave and Jenny have transformed not only hundreds of historic homes but also helped elevate Northwest Arkansas’ profile as a destination for tourism, relocation, and appreciation of thoughtful design that balances modern functionality with architectural heritage.
As we move through 2026, the Fixer to Fabulous phenomenon continues to grow with Season 7 filming, expanding retail locations at Marrs Mercantile and Marrs on Main, the thriving Welcome Inn bed-and-breakfast in Rogers, and ongoing partnerships with Visit Bentonville to promote the region.
