Have you ever wondered who’s behind those clever digital ads that seem to know just what you’re interested in? Meet Evan Rutchik, a name that keeps popping up in the world of digital advertising. If you’re curious about how the ads you see online are getting smarter and more personal, Evan is someone you should know about.

In this blog, we’ll discuss who Evan Rutchik is, his journey, and how he’s shaping the future of advertising. No jargon. No tech talk overload. Just a simple story about a guy known as an adtech expert.

Who is Evan Rutchik?

Evan Rutchik is a New York City-based digital advertising expert. But he’s not your average ad man. Evan has a reputation for infusing innovative thinking and outside-the-box ideas into the AdTech space.

He is the CEO of Ogury, a company that deals in “personified advertising.” That’s a fancy way of saying they create ads that are respectful of your personal data but still highly relevant to you. In a world where there is data privacy anxiety, Evan’s endeavors appear more vital than ever before.

But Evan Rutchik’s New York journey did not occur overnight. It is a culmination of years of growth, learning, and an actual passion for uniting brands and people in the right way.

Evan’s Role in AdTech Innovation

So, how exactly is Evan Rutchik changing the game in advertising? The short answer: by putting people first.

Evan believes that ads shouldn’t be annoying or invasive. Instead, they should offer value and feel natural. At Ogury, he leads a team that’s working on technologies to make this happen. Their goal is simple deliver ads that are useful without creeping into your personal data.

In an interview recently, Evan explained how Ogury’s technology is centered around “personified data” instead of personal data. This implies advertisements are targeted by common interest in people and not by private details. Not so bad, huh?

Thanks to Evan’s leadership, Ogury has grown into a major player in the AdTech space. His ideas are not just changing how ads are made but also how companies think about digital marketing.

Educational Background of Evan Rutchik

All experts begin somewhere, and for Evan Rutchik, learning is a major part of it. He has a double major in Management and Advertising from Syracuse University. That blend of business acumen and creative thought perfectly prepared him for a career in digital advertising.

But Evan did not end there. He pursued and earned an MBA from New York University’s Stern School of Business. Further education provided him with the know-how to direct, innovate, and develop proper strategies in an evolving business.

It’s certain that Evan’s success is a result of talent as well as hard work, and solid ground in learning.

Professional Experience of Evan Rutchik

Evan Rutchik’s career is filled with thrilling endeavors. Through the years, he’s held positions that demonstrate his enthusiasm for innovation and uniting people through wiser advertising.

Let’s take a closer look at some of his key professional career highlights.

● Local Factor Group

One of Evan’s proudest achievements is founding Local Factor Group, a multiplatform advertising company based in New York. Evan noticed a gap in how marketers connect with local audiences. So, he decided to build a solution.

Local Factor Group helps businesses reach the right customers in specific locations. Whether it’s through mobile, desktop, tablets, or even connected TV (CTV), Evan’s company creates custom advertising programs that actually work. These programs are designed to give brands a clear view of where their products perform best, helping them focus on the most responsive audiences.

● RII Ventures

In addition to running companies, Evan Rutchik also manages RII Ventures, an angel investment fund. Through RII Ventures, Evan supports early-stage businesses that aim to improve everyday life with new technologies.

His goal with RII Ventures is straightforward: support innovative thinkers and disruptive technology that can make a tangible impact. Whether assisting local communities or affecting global markets, Evan invests in ideas that improve the way we live and engage with the world.

● Yieldbot: Leading with Vision and Results

Evan was Senior Vice President of Yieldbot, an advertising technology industry leader, between 2012 and 2016. As part of his work at Yieldbot, he built and ran a great team of 25 top-performing sales executives.

Evan’s team, under his leadership, reported remarkable revenue growth and boosted the company’s market coverage. His skill at motivating and leading his team contributed significantly to the success of Yieldbot while he was working there.

Conclusion

Evan Rutchik’s narrative illustrates how education, passion, and innovation can be used to produce actual change. Evan began in New York and is currently one of the leading voices of the AdTech industry, yet he continues to pursue his vision for a better ad industry for all.

Evan is not merely selling products. He believes that advertising is a means of establishing true relationships between people and brands with respect to privacy and trust.

So next time you feel you’ve encountered a smart, useful ad that is not intrusive, remember Evan Rutchik. His work likely had a hand in it.