Top Startups That Determine the Future of Sport

The sports world is going through a significant transformation these days. Many tech companies aim to integrate technologies into professional sports, helping athletes achieve better results. They are bringing a futuristic vision of sport to life. You might have heard about multiple startups that combine artificial intelligence, virtual reality, and sustainability. As the boundaries between entertainment, sports, and technology blur, platforms like GGBET Casino Canada are adapting to these shifts by embracing features and experiences that resonate with a tech-savvy audience. Whether it’s through gamified interfaces, immersive environments, or real-time engagement tools, they reflect a broader movement toward innovation-driven digital entertainment.

New startups appear in the sports industry all the time. But only some of them deserve your real attention.

Table of Contents

1. Pro Padel League (New York, USA)

Founded: 2022 | Funding: $10M+

Padel is a racket sport, featuring the elements of tennis and squash. It is expanding across Europe and Latin America. The Pro Padel League is taking a step into North America. With over 30 million global players, the sport has caught the attention of major investors, including Left Lane Capital and Epic Padel. The league’s inaugural season reportedly drew over 20 million viewers, a large number that underlines padel’s potential as a mainstream sport in the U.S.

The Pro Padel League isn’t just riding the wave. It’s building a brand-new professional ecosystem from the ground up.

2. Safr Sports (Chester Springs, USA)

Founded: 2021 | Funding: $2.8M

Safety is one of the most significant issues in contact sports. American football can be a great example. Safr Sports is addressing this issue with its advanced helmet covers. The Scientifically Advanced Force Reduction is a modern technology that reduces the risk of concussions.

Several teams in the UFL (a minor football league) have already tested new technology. Safr highlights how technology can protect players without compromising gameplay. It’s part of a broader trend that prioritizes health and longevity.

3. Supercubo (Seville, Spain)

Founded: 2023 | Funding: $160,000

Who said gyms need to be expensive? Supercubo is making fitness more accessible with solar-powered, modular gyms constructed from shipping containers. These mobile workout spaces are perfect for public parks, private properties, or anywhere with a flat surface and sun exposure.

Supercubo offers franchise opportunities and relies on renewable energy to help people get fit. It’s making the process environmentally friendly and economically sustainable.

4. Reticulo Sport Technology (India)

Founded: 2021 | Team Size: 2–10

Analytics has long been the domain of elite teams. But Reticulo Sport Technology aims to simplify it. Their AI-powered platform, Studio, offers real-time performance insights for racket sports. By automating reels, identifying patterns, and delivering visual performance data, Reticulo is turning every player into their own coach.

The tech is especially valuable in countries like India. In this country, access to professional training is limited, but interest in sport is constantly growing.

5. Betr (Miami, USA)

Founded: 2022 | Funding: $85M

Betr is transforming the sports betting space with “microbetting”. It offers bets on live, in-game moments like the outcome of the next pitch or free throw. With licenses in Ohio and Massachusetts, it has large plans for broader expansion. Its founders, Jake Paul and Joey Levy, are pushing fan engagement forward. What is their goal? Betr makes sports betting faster, more interactive, and committed to the live gaming experience.

6. ScorePlay (New York, USA)

Founded: 2021 | Funding: $19.5M

Social media has become the primary sports viewing platform for younger audiences. ScorePlay uses AI to help teams and leagues automate the tagging, storage, and sharing of photos and videos. Its tools are in use by over 200 sports organizations, including FIBA and professional athletes. ScorePlay’s tech turns every moment on the field into content ready for Instagram, TikTok, and YouTube. How does it work? It is monetizing the social side of sports in real time.

The startups outlined here represent only part of the sportstech industry. They embody the ambition and creativity reshaping sports. Athletes have a lot of opportunities to explore new horizons. As leagues, broadcasters, and fans continue to invest in these technologies, the line between physical and digital sport will blur even further. So, the next time you step into a gym, bet on a play, or share a highlight clip, you get closer to the future of sports today.